PLANS IN DEVELOPMENT
Double revenues by exporting the brand and a “new” stadium.
To focus on the 300 million euros in revenues and to attack foreign market with more managerial gesture.
Project new stadium is crucial or an extended San Siro.
Pinzolo – No revolution because the football system in Italy does not allow. But a gradual and inexorable process of change? Absolutely. Erick Thohir is planning to transform Inter in a medium to long period of time to a club that is perfectly inserted in the entertainment segment because it is what has now become the sport at the highest level and that is what can make sport profitable and sustainable. Obviously without distorting it, without betraying the tradition. Indeed, drawing strength from the club’s own history and charm. In the plans of the Indonesian, if everything goes in the right place, Inter should achieve balance in 2015-2016. In short, two more seasons of suffering and the tendency to “break even” which not coincidentally is the main requirement to fit in UEFA’s financial fair play which Thohir has studied and shared the same views because he is inspired by the American model.
Europe money It is clear that everything depends a bit on returning to the Champions League and this is the priority given to Walter Mazzarri. Without that minimum of 30-40 million of annual revenues, any development plan would not be successful. But the work off the field is equally important. The idea of Thohir is that Inter have unexplored potential which can in a matter of few seasons double the turnover. This figure is at historic low: 170 million. Net capital gain and is only 1/3 of world’s biggest clubs like Real Madrid and Barcelona and well below Italian rivals Milan and Juventus. To turn this around, Inter would definitely need to own a stadium. With a brand new stadium, Inter could drive up revenues from 25 million annually to 80-100 million. Plan B would be staying at the San Siro together with Milan but to buy surrounding land for businesses.
International market However, the main mission of Thohir is to export the Inter brand around to the world and he wants to do it a whole lot more that what has been done so far. Just look at the Premier League which has worked magnificently over the past 20 years to “sell” its products abroad. This summer, clubs like Manchester United and Tottenham are set to invade Asia which according to many experts is still largely untapped. To follow these best practices, of course, will not only do well for Inter but also for the league. The club in Corso Vittorio Emanuele collects less than half of its cousin Milan from the commercial sector (42 million to 85). With one of the most sport business oriented family, Thohir hopes to overturn the derby.
Source: Gazzetta dello Sport