INDONESIA-SHOW: 90 THOUSAND FANS FOR THE NERAZZURRI
Jakarta – With the return of the last few people of the entire delegation, yesterday morning included the tour in Indonesia for Inter. A true success not just in sporting sense. There were in fact 90 thousand tickets sold in the two friendlies played by Stramaccioni’s team in Jakarta.
50 thousand at the village store Over 50 thousand fans were queued up to visit the village built outside the stadium. Enthusiasm for the stars also was seen in the museum enriched with 10 historic call shirts worn by Armando Picchi in ’64 playoff game in Madird against Independiente in the Intercontinental cup, the number 6 of Facchetti in the ’73-74 season, the 10 of Matthaeus ’89-90, the 11 of Ruben Sosa in ’94-95, the 19 of Cambiasso in the Champions League final, the 8 of Prohaska ’80-81, the 10 of Sneijder in ’09-10, the 11 of Rummenigge in ’85-86, those in the fifties of Lorenzi and the one in 2008, 100 years celebration. Endless flashes from the cameras as the fans took pictures with the trophies brought from Milan: the Champions League and the Club World Cup.
Commercial aspect A more important aspect of this trip is linked to marketing. While Europe is on its knees, Indonesia has a GDP growth of 15% with advertising expenditure in excess of +20% and we (Italy) are down 15%. Inter commercial director Mario De Vivo explains the mission in Jakarta: “For the first time, Inter moved like a system by arriving here with three commercial men and two for marketing. Not so much for the 2.5 million euros but this was a program based on the commercial basis. We have not signed anything yet but we are close to close 3 out of 4 licensing contracts related to clothing, credit card and various gadgets. We are talking with several local companies for sponsorship. We have initiated contacts with several alimentary companies for some Inter-brand products including water.” Not to mention the opening for the next Inter Academy and the consolidation of the relationship with Inter Club Indonesia which has 15 thousand members. “Next year we want to bring here the youth team who just won the NextGen Series, the baby Champions League. It will be important to do a recall within 12 months of this tour. All this was possible and successful because the first to believe it was president Massimo Moratti.”
Source: Gazzetta dello Sport
